AdHack: 

DIY advertising in 60 minutes or less

Is it possible to make an ad in 60 minutes?

Yes it is.

This past weekend at Barcamp Vancouver I wrangled a session called Zero to 30 Seconds in Less than 1 Hour or So You Think You Can Make an Ad?.

In the first 15 minutes we chose a product (Uncle Fatih’s Pizza, the pizza we had just eaten at lunch), created a brief and brainstormed a number of ad concepts. Then we broke into 3 groups and executed the chosen ad concept. At the end of our hour we had 3 ads in the can.

I want to thank all the folks involved in the session for making it so much fun. You were all good sports and the creativity and energy you generated rocked me.

So, no more delays with the talky talk. The ads!

Uncle Fatih’s Pizza Confessional

Cast and crew: Dobes, John, Johathan, Lee, Monica and Yonas

Uncle Fatih’s Pizza: Share a Fatih Today!

Cast and crew: Jeremy, Jordan, Monique, Boris, Linda, Warren, Scott, Michael and Roger

Uncle Fatih Pizza Programmer

Cast and crew: Ianiv, Arieanna, Igor, (more, please send names!)

Truly awesome.

I thought that creating one :30 spot in an hour was an ambitious idea that would be talked about for ages if we actually made it happen.

The fact that we made three is just crazy!

I agree. I loved the idea from the start but I did not seriously think we could make it within that time frame. It seems like the groups were very creative under pressure. Having 3 ads of such quality is very impressive. This session is definitely to be reproduced.

uncle fatih’s and these ads rules, we should share them with him, i think he’d get a kick out of it!

Roland, do you want to contact him since you ordered the pizza? Let him know he can get in touch with me or I can get in touch with him.

ok, i’ll contact uncle fatih!