Congrats to Blaiq on his Atticus Award, ChangeThis publication
Our very own Alphanaut Blaiq has won an Atticus Award for his white paper The Long Tail of Brand Communications: An approach to brand-building incorporating long tail economics.
The white paper is essential reading for anyone who wants to think about how advertising, marketing and communications are shifting from mass to micro — audiences, markets, media, etc. And what that shift means for everyone involved.
The Atticus Awards “honour original thinking in communications services and are open exclusively to professionals working in WPP companies.” WPP is an enormous “communications services” company with over 100,000 employees in 106 countries around the world. They’re one of the global, big daddy agencies.
Congratulations to Blaiq on the win!
Update: The Elongating Tail of Brand Communication is now available as a beautiful PDF for download from from ChangeThis. Go git it.
