lilipip

Ksenia Oustiougova is founder and CEO of Lilipip, a company that creates animated videos explaining products, services, and concepts for businesses, start-ups, and non-profits. After the birth of her second child, Ksenia quit her job as an architect to make educational animations for toddlers. She turned to UW for help with her business plan, and her team won the Best Product Idea Prize in the 2006 Business Plan Competition, which served as a launching pad for the company. Over the course of the past 3 years, she changed the business model twice, first from production company to licensing content as a filtered "YouTube" for kids in 2007, and then to the current model in the summer of 2008. Ksenia's "tell it like it is" style combined with her strategic use of social media in business development set her apart as a clear example of the contemporary female entrepreneur.