Project Brief

Problem Statement

Email marketing is one of the most effective way to do marketing online. Everybody has an email address. However, it is no longer perceived as sexy and may even be neglected over sexier approaches that may give poorer results.

Client

CakeMail makes a white label email marketing platform. Our target market is advertizing agencies and web development companies.

Product

White label email marketing platform. We allow our clients to resell email marketing under their own brand. The product is available in 11 languages and is truly fully rebrandable.

Goals

Consider email marketing in general in their marketing mix.

Suggest CakeMail as the best solution.

Audience

We talk to creative people, who know a lot about the web 2.0, communities such as facebook or twitter, viral marketing etc. They might percive email marketing as old-fashion or not very sexy. To stand out, we need to be original.

Client Context

This is not part of a larger campaign.

Media Context

This will be a 1-page add in a magazine. The magazine addressed to advertising agency industry. The specific publication the ad will be published is a special about interactive marketing. It will also be distributed to an interactive marketing special event.

Note that the ad will be in French. We obviously accept English ads, be ensure it can make sense if translated (i.e. no word play)

Ad Promise

The ad can be to promote email marketing in general and mention CakeMail as the de-facto solution.

Proof

See customer quotes here: http://temp.cakemail.com/

Character

Audacious but simple and clean. It should try to make email marketing sexy about the other sexiest way to do marketing online.

Requirements

8 1/2 x 11 in.
PDF : PDF/X-1A ou Press
Include 1/8 in bleed
Security margin: 0,5 in
EPS or TIFF in CMYK, at 300 dpi at 100 %. No RGB. No JPEG.
Include fonts to document.

Use top-right logo. If not used on white bg, put a white line arround it like here: www.cakemail.com