AdHack Live: Advertising Creative Live Video Questions and Answers

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NEXT EPISODE THURSDAY, DECEMBER 3 @ 5 PM (EST) / 2 PM (PST)

Past AdHack Live Episodes

Episode 3 — Baked In: Creating Products and Businesses That Market Themselves

Baked In: Creating Products and Businesses That Market Themselves is the new book from Crispin, Porter + Bogusky's Alex Bogusky and John Winsor.

The book is meant to launch on Thursday, October 1 and we'll have unexclusive coverage.

Brett MacFarlane and James Sherrett are back with a special edition of AdHack Live focused on the ideas of Baked In.

Watch Episode 3 — Baked In: Creating Products and Businesses That Market Themselves

Episode 2 — Advertising Awards: What Have They Done For You Lately?

The big noise of the Cannes Lions has subsided and the local noise of thousands of smaller awards shows is just starting to honk.

So what have ad awards shows done for you lately?

• Have they resulted in better ads?
• Have they recognized worthy creative efforts?
• Have they increased your dim view of competitive efforts?
• Have they uncovered obscure gems?
• Have they rightly celebrated noteworthy, groundbreaking achievements?

Those questions and more are set to be answered on AdHack Live Edisode 2.

Watch Episode 2 — Advertising Awards: What Have They Done For You Lately?

Episode 1: Is the advertising creative process broken?

Great ideas get attacked, discarded, forgotten and watered down all the time in the advertising industry.

Why?

In an industry that lives or dies by its creativity, is the current creative process broken?

Inspired by Killed Ideas, Brett MacFarlane, Account Director at DDB, joins James Sherrett, Founder of AdHack, to discuss your questions and share his thoughts on the current state of the advertising creative process.

Watch Episode 1 — Is the advertising creative process broken?

Who is Brett MacFarlane?

Brett is a rare breed hybrid brand strategist and account director leading integrated brands and campaigns for DDB in Vancouver; Canada’s most creative and innovative advertising agency.

He has managed high profile campaigns garnering industry leading business results and international creative recognition from the cutting edge (Cannes Cyber Lion, Media Innovation Awards,) integrated (Canadian Marketing Association Integrated Gold) and to the most tradition of traditional (Cannes Radio Lion, Extra award for best use of photography in a newspaper.)

He believes our industry is on the verge of the next great creative revolution. It is our opportunity and responsibility to innovate new forms of media and creative content while re-imagining the familiar forms. The world deserves less sucky advertising.