Samsung Anti-Blink Camera Ads Grab Attention but Fail to Deliver

These Samsung camera ads focus on promoting their 'anti-blink' technology but I don't understand how they show the benefit of the feature.

In fact, both scenarios seem to undercut the need for an 'anti-blink' technology, whatever 'anti-blink' technology is.

In neither scenario would the folks being photographed blink. So why does the photographer need 'anti-blink?'

Recommended: Click for larger version.

Recommended: Click for larger version.

Am I missing something?

Thanks to Coloribus for the links.

Update: AdPulp reports that maybe this ad was never intended to be released.

Comments

I think the idea is

Submitted by Anonymous on Wed, 03/03/2010 - 11:49pm.

I think the idea is this: Just as these scenarios would result in photographs without blinking subjects, the Anti-blink capabilities of the Samsung camera will also produce images without blinking subject. The analogy isn't obvious, so I agree that the ad doesn't work well.

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