Assignment #10: Remixed Emotions

Earlier this month James posted about a recent HSBC Lumberjack TV ad in his personal blog.

The ad features a very dramatic story captured by some pretty high quality production work. Without question it's a great piece of story telling. But is it a great commercial?

To test the mettle of the commercial we have taken the original HSBC ad featured in the post above and removed all branding and text. It's now a blank slate. For you to play with.

We want you to take this base commercial and change the ending / payoff to whatever you want. Add something you think would be better sold with an ad like this. Make it funny. Make it serious. Just make it yours!

Remember: Do not edit the raw footage! Just change the ending. That's it!

Download: Here's the blanked video file (.mov file, 9.4 MB).

Not sure where to start? Check out our resources page on video editing tips, tricks and software to kickstart your creativity!

When you are ready to submit:

Just upload our video by clicking the iPod icon below and be sure to tag your video with "Assignment #10" so it's easy for us to find.