Join AdHack! Make better advertising.
AdHack Team
We're a scrappy team of passionate folks connected to an extended network of friends and colleagues building better models for advertising execution — unlocking creative opportunities, matching the right people to the right processes, removing friction and delivering better rewards for everyone.
James Sherrett, Founder and CEO
James Sherrett has been working on the web for over a decade. He likes to say things like 'Learn to do by doing' (the original 4-H motto).
He started AdHack to make better advertising. Ads that imitate the way we talk to each other. Ads that don't have to seek permission to get made. Ads that emerge from a community of creative people working together.
In former lives he played hockey, guided fishermen, wrote Up in Ontario and helped grow e-commerce revenues from $2-million to $40-million for North America's largest resort operator, Intrawest.
Want to go for coffee, fishing or skiing? James can hook you up.
- James' portfolio ("I'm not just the CEO...")
Karim Ratib, CTO
A compulsive programmer and self-proclaimed information junkie, Karim has long harboured a passionate dislike for lame advertising. Especially when it pops up in otherwise great movies, web sites, or radio shows.
Karim's chance to fight back materialized in the form of AdHack, which also runs on his favourite software system, Drupal. Karim has assumed the role of AdHack's technical lead ever since.
Karim enjoys the meta level and sees hidden relationships everywhere. He sometimes gets caught in existential spirals but can usually disentangle himself with a little help from Philip K. Dick, Stevie Wonder, Gibson Les Paul and his beautiful family.
Corey Rollins, Community
Corey gets bored easily, which is why AdHack may be the perfect gig for him.
Corey has been hacking media — audio, video, images, cars — since the late 90s. He has a passion for DJing & audio production, cutting up and remixing. He also has a handy hand in Photoshop.
He stumbled into starting a satirical news website called C4NN.com. And some of the news that inspires his images are straight from the articles of actual publications.
From break beats to billboards, he’s young enough to think he's hacked it all. Now AdHack is his home sweet home, which is pleasing because he throws a mean house party.
Dave Shea, Design
Dave joined the AdHack team to provide overall design guidance and a mature sensibility for the web. Dave runs Bright Creative and designs for top websites around the world. For AdHack, Dave says,
One of the big design challenges we faced was keeping the interface uncluttered to allow the ads to take central focus, while giving the site a unique personality. By using subtle lines, precise corners, and little graphical touches like speech bubbles for the main navigation, we managed to inject a bit of character into an otherwise minimal design.
Paschal Ssemaganda, Development
Paschal arrived in Canada 8 years ago for school. Somewhere along the way he lost the exit. Love: right now, ADHACK!! Hate: mass advertising, always. It's usually irrelevant to most of the people most of the time.
Contributors
It takes a village to raise a barn, and we had some help raising AdHack from the following fine folks.
