AdHack Team

We're a scrappy team of 1 2 3 full-time passionate folks along with an extended network of friends building a better way for Ad Buyers and Ad Creators to work together. A better way that unlocks creative work and creative opportunities; with low friction and better rewards for everyone.

James Sherrett, Founder and CEO

James Sherrett has been working on the web for a quick decade. He likes to say things like 'Learn to do by doing' (the original 4-H motto).

He started AdHack to make better advertising. Ads that imitate the way we talk to each other. Ads that don't have to seek permission to get made. Ads that emerge from a community of creative people working together.

In former lives he played hockey, guided fishermen, wrote Up in Ontario and helped grow e-commerce revenues from $2-million to $40-million for North America's largest resort operator, Intrawest.

Want to go for coffee, fishing or skiing? James can hook you up.

• James' portfolio ("I'm not just the CEO...")

Karim Ratib, CTO

A compulsive programmer and self-proclaimed information junkie, Karim has long harboured a passionate dislike for lame advertising. Especially when it pops up in otherwise great movies, web sites, or radio shows.

Karim's chance to fight back materialized in the form of AdHack, which also runs on his favourite software system, Drupal. Karim has assumed the role of AdHack's technical lead ever since.

Karim enjoys the meta level and sees hidden relationships everywhere. He sometimes gets caught in existential spirals but can usually disentangle himself with a little help from Philip K. Dick, Stevie Wonder, Gibson Les Paul and his beautiful family.

• Karim's portfolio

Dave Shea, Design

Dave joined the AdHack team to provide overall design guidance and a mature sensibility for the web. Dave runs Bright Creative and designs for top websites around the world. For AdHack, Dave says,

One of the big design challenges we faced was keeping the interface uncluttered to allow the ads to take central focus, while giving the site a unique personality. By using subtle lines, precise corners, and little graphical touches like speech bubbles for the main navigation, we managed to inject a bit of character into an otherwise minimal design.