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The formal title of the presentation below is How do you create sustainable behaviour? Part 1 but I think it ought to be called How to Influence Human Behaviour because that more accurately describes its goal — influencing behaviour.

How do you create sustainable behaviour? Part I

The presentation was created by Oliver Payne, who runs an interesting shop called The Hunting Dynasty, and also created the sequels How do you create sustainable behaviour? Part 2 and How do you create sustainable behaviour? Part 3

Both of the presentations provide great examples from behavioural economics to show how we really make decisions in the world. Tip: we’re not such rational actors.

And if you like that sort of thing, like we like that sort of thing, you’ll also like this video from Rory Sutherland that shows:

• All value is subjective
• All prices are relative

And let’s remember to apply our values to these lessons so we use them for good purposes.

A good test to discover whether you’re using your powers of influence for good?

2 questions:

1. What are concrete examples of this scenario in action and how do they play out?
2. What if we extrapolated this scenario to everyone?

Bonus: Behaviour Economics Cheat Sheet

That’s a lot to remember, right?

You’re working on a strategy and need to keep all those lessons in mind.

You’re writing some copy and need to check it against the lessons you know it should adhere to for maximum effect.

Then you need the Behavioural Economics Cheat Sheet from The Hunting Dynasty — a handy reference guide to remember the lessons of influence and decision making.

Also: provides smarty-pants talking points and cocktail conversation fodder.

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On June 7, 2011 I’ll be in New York City on a panel as part of Internet Week called Crowdsourcing Ad Biz along with this excellent list of conspirators:

• Claudia Batten of Victors & Spoils
• John Andrews of collectivebias
• Epirot Ludvik Nekaj of Ludvid + Partners
• Peter LaMotte of GeniusRocket
• Matt Mickiewicz of 99designs
• Rob Salvatore of Tongal
• Shelley Kuipers of Chaordix

Mike Martoccia will moderate and, with this many panelists, I don’t envy his job.

I expect a spirited discussion, with lots of specifics about how crowdsourcing works (in its many forms), what each of us has learned in putting crowdsourcing into practice and some of the wins and failures we’ve each experienced.

If you’re in the New York area, I’d love for you to come to the event and say, ‘Hi!’ to me. We’ve connected with tons of folks over the years in NYC and just don’t get there often enough.

Here are the details you need to make that meetup happen.

Tickets: Available through Eventbrite for $65 now.

Location: THE GREENE SPACE @ New York Public Radio — 44 Charlton Street.

Bonus: All attendees will receive a copy of Simon Mainwaring‘s intriguing new book We First.

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Mike Monello of Campfire gave a terrific half-hour talk at Power of the Pixel on how transmedia storytelling works.

The talk is worth every minute to watch, especially the history of Coney Island Mike uses to frame his own story. So here it is.

In case you didn’t get the outline, here are Mike’s 5 rules for creating transmedia stories:

1. Design for communal experiences.
2. Make it tangible.
3. Foster discovery.
4. Make it personal.
5. Build a world larger than your characters.

Although I confess to a bias against the dressed-up term ‘transmedia storytelling,’ the lessons are dynamite.

Whether you’re a rock back like Iron Maiden, a film like the Blair Witch Project or a game like Pokemon, creating meaning for people means creating meaning with people. And creating meaning means creating stories.

So get started — what’s your story?

(Thanks too to Griffin Farley for sharing his ideas around propogation planning and for first posting the video above.)

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