Yamaha Powers the Good Times

Magazine ad showing the good times that Yamaha outboard motors make it possible to have. In this instance, fishing on Lake of the Woods, Ontario, Canada. A father, his two sons and his best friend catching pickerel.

Problem Statement

Yamaha outboard motors compete in a crowded category with little differentiation between products and little consumer understand of the differences. I wanted to present an end run around discussions of durability, performance and price and show that Yamaha outboards just work great and enable the things people actually care about – their enjoyment with friends.

Client

Yamaha Motorsports

Product

50 horsepower tiller-drive outboard engine

Goals

Show how Yamaha outboards provide the power behind the great times we have fishing on Lake of the Woods.

Audience

Anyone considering buying an outboard motor for a small or mid-sized boat on a lake for fishing and enjoyment.

Client Context

I image this ad appearing in boating magazines and as posters at outdoor and boat shows. Because of its human interest angle it also may be a good fit beyond traditional outboard motor advertising outlets – in locations and contexts associated with summer fun at lakes.

Promises

Reliable and powerful, the Yamaha outboard just works which means that its owners concentrate on their own enjoyment.

Proof

The collage of images taken on a short fishing trip shows the fun and camaraderie of fishermen who have an outboard that works perfectly all the time.

Character

realiable, dependable, strong, silent, consistent

Extensions

If more product-focused information were required a profile of the actual engine that 'powers the good times' in this ad could be attached with some specs and details.