Magazine ad showing the good times that Yamaha outboard motors make it possible to have. In this instance, fishing on Lake of the Woods, Ontario, Canada. A father, his two sons and his best friend catching pickerel.
Ad Brief
100% completed.
Problem Statement:
Yamaha outboard motors compete in a crowded category with little differentiation between products and little consumer understand of the differences. I wanted to present an end run around discussions of durability, performance and price and show that Yamaha outboards just work great and enable the things people actually care about – their enjoyment with friends.
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