Yamaha Powers the Good Times

Goals:

Show how Yamaha outboards provide the power behind the great times we have fishing on Lake of the Woods.

Audience:

Anyone considering buying an outboard motor for a small or mid-sized boat on a lake for fishing and enjoyment.

Client Context:

I image this ad appearing in boating magazines and as posters at outdoor and boat shows. Because of its human interest angle it also may be a good fit beyond traditional outboard motor advertising outlets – in locations and contexts associated with summer fun at lakes.

Media Context:

Promise:

Reliable and powerful, the Yamaha outboard just works which means that its owners concentrate on their own enjoyment.

Proof:

The collage of images taken on a short fishing trip shows the fun and camaraderie of fishermen who have an outboard that works perfectly all the time.

Character:

realiable, dependable, strong, silent, consistent

Extensions:

If more product-focused information were required a profile of the actual engine that 'powers the good times' in this ad could be attached with some specs and details.

Client:

Yamaha Motorsports

Product:

50 horsepower tiller-drive outboard engine