Wearing Smaller Shoes - Ad 728 x 90

This series of ads appeals to an audience that may be newly considering the idea of going green. The fresh colours coordinate with the book cover and circular images reference thought bubbles and fun energy. The images shown are important in the audience's life: children, alternative transportation, healthy food, natural outdoor elements. The text refers to "baby steps", small steps to take in the direction of environmental awareness.

Problem Statement

To reach out to people newly considering going green.

Client

New Society Publishers

Product

Book Wearing Smaller Shoes

Goals

A click through to the New Society Publishers website to purchase the book.

Audience

People who would like simple ideas to go green and save money.