Wearing Smaller Shoes - Ad 728 x 90

Description

This series of ads appeals to an audience that may be newly considering the idea of going green. The fresh colours coordinate with the book cover and circular images reference thought bubbles and fun energy. The images shown are important in the audience's life: children, alternative transportation, healthy food, natural outdoor elements. The text refers to "baby steps", small steps to take in the direction of environmental awareness.

Ad Brief

Problem Statement:

To reach out to people newly considering going green.