Wearing Smaller Shoes-720x90

Inspired by the cover of the book, the ad features the logo, blue vector marble, foot prints and green call to action to learn more.

Problem Statement

Wearing Smaller Shoes is a book about going green in simple steps. We are trying to target an audience who may just be initally thinking about going green which is not our usual target market.  We more often target people who are already very active in the environmental movement.

Client

New Society Publishers

Product

Need 3 web ads 160 X 600, 728 X 90, 300 X 250 to promote the book Wearing Smaller Shoes.

Goals

We would like to bring members of a more mainstream market to our site and have them become aware of New Society Publishers. We would like people to click on the ad, go to our website and buy the book.

Audience

Key attributes:

• female
• in charge of household decisions like paying bills and purchasing
• Interested in environmental issue - most likely because it is trendy
• middle class - may be feeling economic crunch - this book is also about saving money without looking like you are poor.

Client Context

This is the second in a series of three ads on the same network.  All three ads will be commissioned through AdHack. 

Media Context

Audience will see the ad as they are reading posts that interest them. The ad is the first in a series of ads. Please see Lime, Yogamates, Gaia and Ode Magazine for other ads and additional context.

Promises

Buyers of the book will receive a full array of ideas on how to go green and save money at the same time.

Proof

"Pick up Wearing Smaller Shoes and begin a transformation right from where you're sitting."

–Eric Miller Publisher, The New Colonist

Character

Energetic and fun - non-threatening, can-do attitude.