VOSS - Demand Pure (Pure 2/3)

Developed for VOSS water (A high end Norwegian based water) that is the second of 3 advertisements in the creative. Check my profile to view the others.

This ad is meant to supplement the leader ad "Think Pure."

This ad would appear later in the magazine and the leader ad would appear very early in the magazine.

I purchased the stock photo in the background of a Norwegian ice lake that is similar to the natural source of VOSS water. I did some minor colour and level correction to really embellish the cool and fresh feeling of the photo. All of this was done using Photoshop CS2