USO Commercial: Holidays for the Troops

Shot and edited on location in Iraq for the USO. 

Problem Statement

To keep the soldiers and the work the USO is doing at the forefront of people's minds through the Holiday Season.

Client

USO

Product

Under 2:00 piece to be used for web distribution. 

Goals

The theme of the ad is that the soldiers are always working, always on call, even on Christmas Day. 

Audience

The American people. The USO depends on private donations to send it's services overseas. 

Client Context

This ad follows a similar theme from previous commercial pieces. The soldier is always working hard, and the USO offers some of the comforts of home while out in the field.