Trojan Condoms - storyboard concept

Goals:

• promote safe sex
• promote brand of condom

Audience:

Audience would be any sexually active person with a sense of humour.

Client Context:

This tag line can be used for a series of adverts to promote the condoms, all of which show an unlikely warrior dressed in some form of battle gear.

Media Context:

The ad can be displayed on billboards and in magazines.

Promise:

This ad promises to deliver a lighter feel to an old attempt, by adding a bit of humour to a taboo subject.

Proof:

It fulfills it's promise by showing that the "dorkiest" of men can be warriors when they are armoured.

Character:

The character(s) are simple everyday men, feeling they've conquered the world.  Showing that not all men who have safe sex are well built studs. 

Extensions:

This ad is versatile and can appear in print, on billboards, marketing and even extended into television commercials.

Client:

Trojan condoms or any other condom brand

Product:

Condoms