Social Media Campaign for TNGG

Spec video spot for the website www.thenextgreatgeneration.com.  Spot encourages Generation Y'ers to participate in blogging about their ideas via TGNN . com

created by Greg DeLiso

Problem Statement

Convince more Gen Y Millennials to write for the Next Great Generation.  http://thenextgreatgeneration.com.  TNGG gives young writer a chance to be heard, express their opinions and represent the interests of this generation to brands, marketers, and older generations.  Young writers get a byline, visibility, personal brand building, more Twitter followers and connection to a community of like minded social media savvy Millennials who are interested in creating content and expanding their use of social media and learning its potential.

Client

The Next Great Generation Blog

Product

Same

Goals

More Gen Y writers to hit Contact TNGG via the site, wanting to become members of the blog writing staff.

Audience

Gen Y.  College students, young professionals, likely to be in marketing, PR, social media.

Client Context

Looking for a video selling the value of doing this.  But would welcome and all social media ideas that would spread the word and invite more content.

Media Context

Spread virally. Found on Youtube. Distributred via Twitter.

Promises

Express yourself. Build an audience.  Be part of the TNGG community.

Proof

Gen Y contributors get personal rep, satisfaction and support by participating in TNGG.

Character

Relevant to Gen Y and social media.