Sherwim Williams - Duration Paint

Completed for a BCIT project where we were trying to target women looking to do home renovations.

Statistics within our report showed that while men are more likely to physically tackle a home repair or construction project, women were most likely behind the initial proposal or design to be used.

I made this ad to target women via magazines such as O, Martha Stewart living and other mainstream home and living publications.

I also developed the slogan "Put pride in your home. Put Duration paint on it." This would be the main theme throughout the entire campaign.
The ad features two would be handy men who almost have more paint on them then the house, yet still stand in a manly almost heroic position.

We wanted to target home consumers (rather then contractors) in hopes of promoting the helpful tips and support available through Sherwin Williams stores, website, and phone line.