Saint Patrick's Day - Corona Beer Ad (Single Page)

NOTE! Make sure you check out the TWO PAGE VERSION of this ad also hosted on AdHack!...moving on...

Corona! The first beer you think of during Saint Patrick's Day right?! Right?!

That's what I thought....not so much. In this one page version of my Saint Patrick's Day ad we get right to the point.

A lot of brands change their look to match the season, which is fine but some times it's great to just stick to what you know best. Corona often does this in it's advertisement and I think it works for them.

Just because it's not Christmas doesn't mean you can't spread joy, and just because it's Saint Patrick's Day doesn't mean you can't have a Corona!

This ad is made from 5 different photos. One of the guys feet, a nicer post card looking beach, a picture of the beer bottle, one of the sky and one of the shamrock. All were found using simple google.ca image search, and the only program used to manipulate the photos was Adobe Photoshop CS2.

Problem Statement

How do you encourage consumers to buy a beer on St. Patricks day, when the beer is traditionally associated with summer parties, beaches and tropical ad campaigns? Also, how do you refrain from using stereotypic "greens" and maintain your over all brand image.

Goals

To get people to think of buying a Corona on St. Patricks day.

Audience

Males 19-32 who are celebrating St. Patricks day.