To The Rescue in Blue

This spoof ad was created for the Adhack Contest sponsored by the Adhack Site promoting the Vancouver 2010 Winter Olympics but was too late to submit

Problem Statement

This photo image is in  keeping with the great ad campaign of Viagara where they have shown in video how people's life problems are solved with Viagara.  This is a photo that will project the same message as the video ads. It uses two highly recognizable images. The Vancouver Olympics closing ceremony where the last arm was finally raised (watchedworld wide) and the world recognozed brand identification of Viagara. It must be pointed out that neither of these images have been authorized for use by the creator. This ad as created for the Adhack contest that was run during the Vancouver Olympics but was done too late for submission.

Goals

It is a humous look at the solution to an embarrassing moment that the Vancouver Olympics opening ceremony endoured and was televised to the world. It ws one of those memorable moments that will live on in history but remembered fondly. Because this was such a highly publicized event, pairing the image of the fourth arm finally being raised and cross matching a world recognized symbol of a product desigend to solve 'Erectial Problems" the ad then becomes self explanatory, instantly recognizable and understndable in a humourous way. It is designed as a spoof poster.

Audience

Humour, creative problem solutions

Client Context

This poster meant to be respectful, tasteful and humourous portrys in poster form the solution to a problem. The ad would be specific to the product brand 'Viagara' and would be the same theme as their current video campaign.

Promises

The ad delivers  a message in humour that there was a problem that was recognized by the world and the product Viagara was the solution.

Proof

The ad is self explanatory

Character

A feeling of triumph, of Problem Solved.

Extensions

This particular type of ad could be used in any print format. The particular target audience would be anyone who witnessed the opening and/or closing ceremonies of the Vancouver 2010 Winter Olympic Games.