REMAX Print Ad 2 ...

This is a spec ad I did for REMAX (8.5"x11").  Most Remax Ads feature a picture of the real-estate agents and are quite bland and ordinary.  Research shows that buyers and sellers see all realtors as the same.  Here I decided to take a more humorous approach, and address REMAX as a whole.  I proposed a new brand positioning for REMAX : The Great Locations People.

Problem Statement

Research shows that buyers and sellers see all realtors as the same. This is the big challenge REMAX's marketing needs to overcome.  I proposed a new positioning for REMAX : The Great Locations People.

Client

REMAX

Product

Print-Ad

Goals

Get more customers to choose Remax Real-Estate agents as their choice of realtors

Audience

Anyone who is looking to buy a house

Client Context

This is part of a campaign (see REMAX Print Ad1)

Media Context

Could be displayed in a home-buyers magazine