REMAX Print Ad 1 ...

This is a spec ad I did for REMAX (8.5"x11").  Most Remax Ads feature a picture of the real-estate agents and are quite bland and ordinary.  Research shows that buyers and sellers see all realtors as the same.  Here I decided to take a more humorous approach, and address REMAX as a whole.  I proposed a new brand positioning for REMAX : The Great Locations People. 

Problem Statement

Research shows that buyers and sellers see all realtors as the same. This is the big challenge REMAX's marketing needs to overcome.  I proposed a new positioning for REMAX : The Great Locations People. 

Client

REMAX

Product

Real-Estate serive

Goals

Have more customers choose Remax Real-Estate agents as their choice for Realtors.

Audience

Anyone who is interested in buying a house

Client Context

Research shows that buyers and sellers see all realtors as the same. This is the big challenge REMAX's marketing needs to overcome.  I proposed a new positioning for REMAX : The Great Locations People. 

Media Context

Could be displayed in home-buyers magazines ...