REMAX Print Ad 1 ...

Description

This is a spec ad I did for REMAX (8.5"x11").  Most Remax Ads feature a picture of the real-estate agents and are quite bland and ordinary.  Research shows that buyers and sellers see all realtors as the same.  Here I decided to take a more humorous approach, and address REMAX as a whole.  I proposed a new brand positioning for REMAX : The Great Locations People. 

Ad Brief

Problem Statement:

Research shows that buyers and sellers see all realtors as the same. This is the big challenge REMAX's marketing needs to overcome.  I proposed a new positioning for REMAX : The Great Locations People.