Only Real Butter Will Do

Problem Statement

People need to be reminded that the best baking and the best bakers use only real butter in their baking. In a series of posters with evocative images, well-loved bakers are portrayed in their kitchens showing how they cook with butter.

Client

Dairy Producers of Canada

Product

Real butter

Goals

Show how butter plays a key role in the baking of great bakers everywhere.

Audience

Anyone who cooks and bakes and is tempted to cut corners.

Client Context

I imagine a series of poster ads could appear as smaller sizes in various locations in urban settings to remind people that they people they love use butter.

Promises

An authentic story of butter's great use from an authentic baker.

Proof

The image portrays the warmth of a farm kitchen.

Character

Warm, loving, comforting, delicious

Extensions

If popular, Reenie could become a video or TV pitch person for butter, reminding people that nothing but real butter will do for her and for them too.