'Making of an Elder Culture' Ad - 'Instigators' 160x600

Goals:

• sales of book
• website visitors
• increased awareness of New Society Publishers through website visit
• visitors move beyond landing page

Audience:

• 50 somethings,
• environmental active
• aging hippies
• activists from the 60's
• professionals and intellectuals with college education
• moving towards retirement

Client Context:

This is the third series of 3 ads, each one promoting a different book from New Society. We are attempting to reach a broader online, more mainstream, audience for these titles.

Media Context:

The book has also been advertised in print publications.  Audience may also have seen book reviews online or published

Promise:

To be able to purchase a book that will help them create an elder culture and complete the revolution they started in the 1960s.

Proof:

The Making of an Elder Culture not only brings the baby boomers full circle, since Ted Roszak published The Making of a Counter Culture, it elevates the boomer generation's potential as change agents to an ascending orbit.

With an historian's deft touch, Roszak links forgotten political realities to the possibility that a better, wiser world is within our grasp.

— Paul Kleyman, Associate Director of the Ethnic Elders Newsbeat at New America Media and National Coordinator of the Journalists Network on Generations.

Character:

Insider, motivational, inspirational, peacefully purposeful, wise, leading the way.

Extensions:

See attached assets for additional information on the book.

Client:

New Society Publishers

Product:

Three web ads sized 160 X 600, 728 X 90, 300 X 250 to be featured on Gaiam, Lime and Yogamates websites to promote the book Making of an Elder Culture