'Making of an Elder Culture' Ad - 'Clear' 300x250

This animated 3-stage ad (see full size version) aims to connect with the audience who grew up in the 60s by referring to the lyrics of a classic song from that era.

(Note: permission may be needed to refer to, or quote from, the lyrics of copyrighted songs.)

Problem Statement

We are attempting to promote sales of the book "Making of an Elder Culture" through our on-line store with these ads.

Client

New Society Publishers

Product

Three web ads sized 160 X 600, 728 X 90, 300 X 250 to be featured on Gaiam, Lime and Yogamates websites to promote the book Making of an Elder Culture

Goals

• sales of book
• website visitors
• increased awareness of New Society Publishers through website visit
• visitors move beyond landing page

Audience

• 50 somethings,
• environmental active
• aging hippies
• activists from the 60's
• professionals and intellectuals with college education
• moving towards retirement

Client Context

This is the third series of 3 ads, each one promoting a different book from New Society. We are attempting to reach a broader online, more mainstream, audience for these titles.

Media Context

The book has also been advertised in print publications.  Audience may also have seen book reviews online or published

Promises

To be able to purchase a book that will help them create an elder culture and complete the revolution they started in the 1960s.

Proof

The Making of an Elder Culture not only brings the baby boomers full circle, since Ted Roszak published The Making of a Counter Culture, it elevates the boomer generation's potential as change agents to an ascending orbit.

With an historian's deft touch, Roszak links forgotten political realities to the possibility that a better, wiser world is within our grasp.

— Paul Kleyman, Associate Director of the Ethnic Elders Newsbeat at New America Media and National Coordinator of the Journalists Network on Generations.

Character

Insider, motivational, inspirational, peacefully purposeful, wise, leading the way.

Extensions

See attached assets for additional information on the book.