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Fun With Henrik Zetterberg
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"Fun With Henrik Zetterberg" is a spec campaign for the NHL and its affiliates. This image campaign features a hapless Zetterberg look alike and follows him throughout his daily life. He goes for job interviews, fights pollution, gets guitar lessons, and in this spot... gets ready for more playoff action.
Each spot ranges from 30sec-1min in length and is designed as either a television commercial and/or webisode.
"Fun With Henrik Zetterberg" is written, produced, and directed by myself (Greg DeLiso) and Jakob Hawkins (the actor playing Zetterberg). Jakob is an experienced actor who has appeared in several movies, television shows, and commercials. Here is his website: www.jakobhawkins.com
I am a freelance videographer/editor/director who primarily directs music videos. Here is my website: www.munroviapictures.com
Jakob and I are both huge hockey fans and thought these spots would be a fun way to promote the game with humor and a light-hearted sensibility.
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Fun With Henrik Zetterberg
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Comments
Awesome Ad!
Submitted by Corey Rollins on Mon, 05/25/2009 - 9:13am.When I was shown this ad I had no idea it was done on spec by a few fans. I was under the impression this was a legitimate TSN / NHL advert. Fantastic work and execution.
Oustanding ad and execution!
Submitted by James Sherrett on Tue, 05/26/2009 - 12:14pm.I love the Zetterberg ad. The cuts and pacing are really strong and keep the story going really well.
I think you could have about one extra beat after the titles at the end with the NHL Playoffs logo.
And anyone interested in the full story of how this ad came to be and who the guys are behind the ad, be sure to check out our blog post: http://blog.adhack.com/2009/05/22/fan-made-henrik-zetterberg-detroit-red...
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