Feel the Wind in Your Hair

For the third Alphanaut Assignment... my bike is the best green product to become part of my life this year. The idea was to use phrases from car ads that apply equally to my bike. I couldn't resist the last point.

A print ad for Raleigh bikes.

Client

Product

Goals

Forget Prius. A bike is the best green transportation out there. The idea here is to use phrases from car ads that apply equally to a bike.

Audience

Not just hard-core bikers, that's why there's a basket on the front. For anyone who wants to be green and in better shape.