Febreze : Shooting Gallery

The other two ads which featured the fish and the shoe made sense to me based on past experience using Febreze products. Traditionally Febreze is a fabric freshener and then moved into their air freshener line. I didn't think the toilet reference was very applicable (beyond just general bathroom air quality smell). However, after doing some research on the Febreze site they now make a newer product (which I didn't even know about) called Air Effects, which they position specifically for locker rooms and bathroom use. perhaps this ad should include a specific mention of which Febreze product within their line this ad is applicable to. This comment is just food for thought and me thinking out loud. Again, here is a link to the high quality logo.