Fat City New Year's Event

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Problem Statement

Fat City (now Mr. Biggs) desperately needed to boost revenue by diversifying their reach. One such attempt was the launch of Fat City Nights, where parents could comfortably patronize the facility after dark. They also needed to compete as a viable venue for holiday and other events.

 

Client

Fat City Entertainment Center (currently Mr. Biggs)

 

Goals

1. Relationship targeting

2. Alter traditional perceptions and presumptions about Fat City

3. Promote and present Fat City as a viable venue for holiday events, catering to the unique needs of families.

Audience

Parents who need to get out of the house and have fun

Client Context

This is a departure from previous ads, and introduced a new direction for the brand

Promises

Offer adults and parents specifically exclusive opportunities for celebrating The New Year based on unique capabilities and/or accommodations of facility.

Character

Identify and relate to weary and worn-out parents who need to get out and have a good time.

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