Join AdHack! Make better advertising.
Engine Matters
See full size
A direct comparison campaign between Audi and Lexus that shows the virtues and the importance of Audi's engine technology and performance.
Using two chairs to position Audi against Lexus. Shows Lexus as targeted to an older male demographic, where comfort NOT performance is of utmost importance.
Conceived by Ramon Vawda and Rajan Sodhi
Cred: 0

Comments
Post new comment