Emergency Prepardness Week

Emergency Prepardness _Final Copy.jpg
See full size

Cred: 0

Your rating: None Average: 4 (1 vote)

COMMENTS (1) Post Comment

This is the first of two ads for Vancouver's Emergency Prepardeness Week. The premise is that our hero is wearing a life jacket in any situation,in this case high fashion, even though it may be comical, because there is nothing silly about being prepared.

Comments

Very funny concept.

Submitted by Corey Rollins on Mon, 10/06/2008 - 10:57am.

I really like this concept because it's usable for an entire campaign. This could very easily be transformed into a 30 second TV spot or several viral videos.

Also, you could even setup a store window display and just put life jackets on all the manikins and have the same text as this ad.

I'm not too hot on the big black call to action at the top. I think it spoils the joke to early.

I think if the call to action was a little more subtle and below the silly photo, the viewer would feel a little more rewarded with the punchline.

Awesome concept I think it makes for a great campaign. I'd definitely like to see this developed a bit more!

Post new comment

The content of this field is kept private and will not be shown publicly.