Chanel Number 5 Print Ad

I've received so many complements about this spec ad, and it really highlights not only my Photoshop skills, but sensibilities toward high-end conceptually dominate design as well.

Client

Chanel

Product

Perfume

Goals

1. Communicate and celebrate the high-end sophistication and classical elegance of Chanel's brand and reputation.

2. Inspire and motivate

Audience

Women of dignified taste and affluence

Client Context

Attempted to be consistent with the spirit and excellence of Chanel campaigns, maintaining brand character, value and inventiveness. 

Promises

A wily perfectionist, famed for her attention to detail and her determination to retain control over even the smallest detail, Coco Chanel's genius was to start with a simple idea - no-nonsense clothes that helped women feel comfortable and dignified - and to develop that into a classic and instantly recognizable style capable of expression across haute-couture, ready to wear, jewelry, shoes and of course fragrances. This amazing woman died in 1971, and yet 35 years on, the Chanel brand is as powerful today as it was when she lived. Why?

Because the Chanel brand has always understood the irony of longevity: one must be current, even ahead of one's time, but never a slave to trend, and - most intriguing of all - never a simple reflector of fashion. As Coco herself is quoted as saying, "fashion passes; style remains".

Chanel remains a symbol of sophistication, romance, sexiness, glamour and beauty, creating products and ideas that women still find irrestible. The famous Chanel No. 5 is a pioneering perfume not blended to reflect a single flower, but rather personality and spirit.