BioULTRA, La nature simple / the simple nature

790$ one of 4 ideas.  The whole campaign has 4 similar Ads.

3000$ for the annual campaign.  Very cheap!

.PSD and .AI included.

Logo design included.

Two changes included on demand.

Problem Statement

Climate is changing and life in the earth too.  Animals, plants and human life will not be the same every year.  It is necessary healthy products to preserve the nature as it was always....simple and beautiful!  

Client

Companies who make soaps and detergents. 

Product

BioUltra is a biodegradable detergent. It cleans your clothes, but also..the nature!

Goals

This Ad raises people to use better products.  In this case, a good detergent to preserve nature.

Audience

People who matters ecology and climatic changes.  Men and Women between 22 and 60 years old.

income: between 20 000$ to 65 000$

habits: these men and women love eating healthy. They love very good food.  They buy healthy products.  Most of them live in big cities.  They love traveling and enjoy trips to natural places.

Client Context

This part of an annual campaign.  You have to use this ad in magazines.  If you have developped ecological campaign for detergents, this Ad is perfect for you.  otherwise, if you are starting a new campaign focusing on ecology, choose this Ad!

I have 3 others similar ideas who match with a global campaign.

Media Context

Funny and serious too because nature matters.  It is a lovely ad.!

Promises

My Ad promises a good product to wash clothes.  it cleans your clothes, but also..the nature!

Proof

this detergent will clean your clothes and save nature.

Character

Reliable, effective, ecological

Extensions

This idea is extensible to video Ads.

It can be used in outdoor Advertising and web Ads too.

Similar ads can be published in newspapers too.