3D TV Guerilla/Ambient Campaign

Originally pitched to a Calgary network, the campaign is for a launch of a 3D TV service. It uses ambient objects to illustrate what 3D TV will actually seem like.

Various iterations were pitched including:

• TV frame shaped door hangers that made the door knob appear to pop out from the TV
• A TV frame around the doors of the subway that made it look as though people walked right out of the TV
• TV Frame around office doors
• TV Frame on sidewalk around base of light-post
• TV frame over highway overpass

Each ad contains the tagline, "3D TV is coming. Get used to it."

Problem Statement

People don't know how amazing 3D TV will actually be. In some cases, they may not even know it's possible.

Client

Shaw TV

Product

3D TV

Goals

Introduce the reality of 3D TV to a city in an amazing way 

Audience

15 - 55 yr old TV viewers

Client Context

New campaign launch

Media Context

Guerilla, ambient, in an everyday urban environment

Promises

3D TV is here, and it's amazing

Proof

Try the product

Character

Loud, clever, clean

Extensions

Could extend to print, or TV.