Ad Creators: How AdHack Works

Ad Creators QT


Find Ad Creative Jobs

When Buyers need work created, they post orders for custom ad creative. We call that a job.

We match those jobs to the right Creators on AdHack. That might be you!

You get to read the full ad brief, then decide if the job is right for you. If so, we connect you to the Buyer.

Make sure the price and details are right. Come to an agreement with the Buyer. Get contracted to do the job.

The job may be a concept or for finished work. You might be competiting with other Creators. You might be the only creator on the job.

Either way, you make sure the job is right for you. You get paid for your work.


Sell Your Creative Work

All those Ads you've created that you still own?

The concepts, ideas and comps collecting dust on your hard drive?

Put them to work for you. Post them on AdHack. Add a price and the appropriate media type.

We'll work to sell them and get you hired. When we do, you get you paid 80% of the price.

All those Ads are also the meat in your portfolio. They show Buyers what you can do. They get you hired.

When we're matching Creators to jobs, portfolios guide decisions. Build yours to show your best work.


Attract Buyers and Jobs

Build your Portfolio of ads on AdHack and you'll attract the attention of Buyers.

Through AdHack, they can contact you directly with jobs, questions and inquiries.

You get hired. We call that a 'Win!'


Find Community and Resources

Since creative work is more than buying and selling, we host a creative community.

  • Idea Blogs show favorite Ads and Ad ideas from Ad Creators.
  • Resources collect software tricks, creative tips, stock media sites and more. Anything to help the creative process.
  • Awards let us celebrate the achievements and contributions of Ad Creators on AdHack.
  • Creative Calendar lays out the creative year and key dates so we'll all on top of the seasons and cycles.

Next:   How AdHack Works for Ad Creators

BUILD YOUR PORTFOLIO

Your Portfolio is a showcase of you and your work. Think of it as your own shop in the AdHack ad creative marketplace.

  • Introduce yourself: Add your face, name, bio, company link and any other information to your Portfolio.
  • Show your stuff: Upload some Ads and creative work to show off — videos, images, audio.

Uploading Ads shows your skills, experience, talent and the type of work you're capable of doing.

The more Ads you post, the more you invite discovery and the better we can help you fulfill your needs.


SELL YOUR ADS

Sell your current and past Ads. Mark the Ads in your portfolio as For Sale, set a price and we'll sell them.

You make 80% of the Sale Price.

What kinds of Ads?

  • Videos for the web and TV.
  • Images for print, posters, billboards and digital output.
  • Audio files for jingles, ringtones and radio.
  • Interactive Flash banners, widgets and games.
  • Concepts for any media type.

EXPLORE COMMUNITY AND COLLABORATION

We want to foster great ad creative. In the AdHack Community, we help you connect to the people, tools and resources you need.

  • Resources: tutorials, tips, tools, assets and more to help the ad creative process.
  • Idea Blogs: any favorite Ads? New ideas for Ads? Ad industry commentary? Post on your blog.
  • Awards: we like to celebrate achievements. So we regularly give away awards.
  • Peer Review: rate and comment on others' Ads. Get ratings and comments on your own Ads.
  • Collaboration: need people to work with? Specialists? Skills to complement your own? Find them on AdHack.

Next:   Success Stories from Ad Creators

Ad Creator Success Stories

A small selection of the folks we've helped rock their ad creative.

Because we succeed when our Ad Creators succeed — financially, creatively, beyond.

So what do our Ad Creators have to say about AdHack?


Video Producer Greg Santos

Greg Santos on his AdHack experience:

My experience with the AdHack platform and it's creators has been fantastic. Granted, I sold two ads in six months and garnered attention from several prospective clients. ;)

I have found the AdHack Creator Community an outstanding network of talented and supportive marketing enthusiasts and artists.

I appreciate the opportunities and resources they offer and I bet you will too.


Audio Creator Jeremy Lim

Jeremy Lim on earning cash for his audio work:


Designer David Drucker

David Drucker on why he creates ads for AdHack:

I'm not an advertising writer (nor do I play one on TV), but like most people, I see ads and sometimes think: 'Hey that's pretty clever!' or 'I could do better than that!'.

Playing at ad writing, and pursuing a career in advertising are two entirely different paths in life, but sometimes I aspire to be like George Plimpton.

In his books like Paper Lion, where he wrote about his experiences playing professional football with the Detroit Lions, Plimpton fearlessly attempted to find out what it was like to do things that you normally don't get the chance to do in your life. He also played the triangle for a Symphony Orchestra, went on the PGA Tour and practiced a high-wire act in the Circus (and wrote about those experiences, too).

I think it's fun to 'try on the clothes' of a different career, and put your creativity or skills toward a new task that's out of your comfort zone. And perhaps even to challenge the assumption that only someone who has years of experience and hard knocks can't get the job done.

For that reason, Adhack is a great creative outlet for us, the non-professional Sunday Painters of the ad world — the ones who probably used to respond to ad contests, like they had in the '50s and '60s.

We may not work on Madison Avenue from 9 to 5, but I submit that we can come up with something that's pretty decent, and you can bet that we're thrilled when ad buyers want to use it.

In relation to how he worked on his print ad for Techvibes:

I spent some time thinking about the assignment, the message I wanted to convey, and the tone of voice; how someone reading would internalize the intonation I was aiming at.

After a couple of attempts, I came up with a line I thought might do well, and lo and behold, it sold. I got the cheque, and while I didn't frame it and put it on the wall (I needed the money), I take some pride in the fact that in addition to a couple of books, pieces of music, concert reviews and even an Op Ed for the LA Times, I've also had an ad published. How cool is that?


Next:   Target Pricing for Ad Creative on AdHack

Pricing for Ad Creative

Target minimum prices for different ad creative formats and media types.

Media Ad Type Timing Target Price Payout (80%)
Web Static Image 3 days $125+ $100+
Dynamic Image 1 week $250+ $200+
Animation 2 weeks $750+ $600+
Video 3 weeks $2,000+ $1,600+
Mobile Static Image 3 days $125+ $100+
Dynamic Image 1 week $250+ $200+
Audio (Ringtone) 1 week $500+ $400+
Print 1/4 or 1/8 page 3 days $250+ $200+
1/2 page 1 week $500+ $400+
Full page 1 week $750+ $600+
Billboard Image 1 week $750+ $600+
TV Dynamic image 2 weeks $750+ $600+
Animation 2 weeks $1,500+ $1,200+
Video 3 weeks $4,000+ $3,200+
Radio Audio 2 weeks $750+ $600+
Custom All — Contact Us Variable $2,500+ $2,000+

Please note:

  • AdHack splits the Sale Price paid by Ad Buyers 80 / 20 with Ad Creators. Ad Creators receive the Payout (80% — as listed above).
  • All prices listed are minimum prices only. Their purpose is to guide Ad Buyers.
  • We encourage Ad Buyers to use their specified Target Price as a major indicator of the quality and complexity they're seeking.
  • All prices listed are assumed to be only for the rights to an ad associated with the selected media type.

Next:   Rights Management for Ad Creators

AdHack Rights Management Overview

Rights management is at the core of what AdHack offers. So we're careful with rights and purposeful with how we treat them.

We have created an approach to rights management that we think is fair for all concerned: Ad Creators, Ad Buyers and AdHack.

  • When you upload an ad to AdHack you are asked to set whether the ad is For Sale. Choose 'Yes,' 'No' or 'Sold.'
  • All Ads set to 'Yes' are For Sale. For these Ads, Ad Creators are assigning to AdHack a bundle of rights associated with that Ad to speculate with on their behalf. This means we can sell all or some of them to Ad Buyers.
  • For all Ads set to 'No' or 'Sold,' meaning not For Sale, Ad Creators are assigning to AdHack the rights to save and display those Ads.

We think this approach balances the rights of everyone involved and provides the following benefits:

  • Ad Creators retain control over their work. At any time prior to the sale of some or all rights, they may delete their Ad from AdHack and reclaim the bundle of rights assigned to AdHack.
  • Ad Buyers can quickly and easily see what rights are available for sale for each Ad and know that the Ad they buy can be delivered without hassle or restrictions.

We're in this for the long run and want to create value for Ad Creators, Ad Buyers and AdHack.


Next:   Get hired. Sell your work. Sign up for AdHack